Boop Graphics

Overview

Freelance work for Boop, covering clothing graphics and social marketing, social posts, plus apparel mockups. The identity leans on one very expressive mark and lets everything else stay simple.

The challenge

A single mark has to hold an entire brand when there is no budget for a full system. It needed to survive being printed on a shirt, cropped into a profile picture and animated for a story, without redrawing it each time.

The approach

The mark was built with a fixed silhouette and modular features, so it can be posed and animated while staying instantly recognisable at any size.