Lipsync Webinar Intro

Overview

An intro built for one of Powtoon's webinars, introducing the lipsync feature. Bright, fast and deliberately a little irreverent, it had to wake up an audience that had just joined a call.

The challenge

Webinar intros are watched by people who are half-listening and about to be sold something. The opening has to earn a few seconds of real attention.

The approach

A hard-cut typographic sequence with a repeating "Product walkthrough" ticker as the spine, so the piece stays energetic without needing complex animation on every frame.