Powtoon Web Illustrations

Overview

Illustrations and icons for Powtoon's training landing pages. Each image maps to a specific section of copy, giving readers a visual anchor as they move down a long page.

The challenge

Landing-page illustration has to survive being cropped, recoloured and reused by people who were not in the original conversation. One-off drawings do not survive that; a system does.

The approach

I built the set as a family, shared character construction, a fixed palette and a consistent line weight across illustrations and icons, so any piece can be swapped for another without the page falling apart.