Powtoon 3D Logo

Overview

A 3D treatment of the Powtoon mark, made to run on every display in the head office. Because it plays on loop in a physical space rather than at the head of a video, it had to work as ambient sculpture as much as animation.

The challenge

Screen idents are usually designed to be watched once, deliberately. This one lives in a room full of people who are not paying attention to it, on screens of different sizes and orientations, all day. It needed to read instantly from across an office and never become annoying to sit next to.

The approach

I rebuilt the mark as a soft-body form in Cinema 4D and lit it in Octane, leaning on material and depth of field rather than fast movement. The motion is a slow orbit, legible at a glance, calm in peripheral vision. A set of long-shot frames established the lighting before the final render.

The result

Deployed across the head-office displays, with the long-shot frames doubling as brand stills for decks and social.