Powtoon Company Video

Overview

Powtoon's top-of-funnel brand film, produced in 4K by the in-house Creative Studio. Where the Benefits film sells the product, this one sells the company, what it is for and who it is for.

The challenge

A company film for a company whose product is making company films sets a high bar: it has to be demonstrably better than what a customer could produce themselves, while still looking like it was made with the same design sensibility.

The approach

Built entirely in the Powtoon design language, pushed to a level of finish the template library does not reach, bespoke 3D, custom transitions and a sound-led edit, so it reads as aspirational rather than generic.

The result

A 4K brand film used across the site and paid channels.